MOU signed with JFF and Partnerships with, Flow Sports Digital, Business 2 Sports Group, Reggae Football and Fresh Approach Supermarket.
Kingston, Jamaica – Tuesday, October 20, 2020; The Jamaica Esports Initiative (JEI), the governing body of Esports in Jamaica, has signed a Memorandum of Understanding with the Jamaica Football Federation (JFF) and inked partnership deals with several key stakeholders for the advancement of the sport in Jamaica and the diaspora.
Flow Sports Digital, Business 2 Sports Group and Reggae Football have joined in, to aid with the development of Jamaica’s Esports industry as a global force. Each entity brings their unique tools and knowledge to diversify the JEI’s and Dr. Birdz (national Esports team) brands.
Gregory Moore, JEI’s President has indicated that these landmark partnerships, will significantly improve the reach that Esports has in Jamaica and the diaspora, For many years, we have known that Jamaica has very talented gamers and these partnerships will continue to pave the way for us to be recognized on the world stage.
The JFF and its stakeholders realised that Esports was a key strategic opportunity that could be seized during the pandemic induced pause in football.
The JEI were the perfect partners for the JFF in creating the first Jamaican/JFF Esports team. The Federation is quite excited about this new venture and we look forward to the possibilities that Esports will bring for us in the future, said Onaje Bell, Director of Marketing, JFF.
The JEI will be rolling out several FIFA events in preparation for the qualification of the national FIFA Esports team in 2021.
The Global Esports industry, which is estimated to be worth about $1 Billion USD and is expected to double by 2023, has seen a spike in online activity due to the pandemic, when compared to traditional sports which are experiencing a significant decrease.
Flow Sports Digital, through their recently launched app, is a strategic distribution partner, who will stream live gameplay and curated content to spectators worldwide.
Flow Sports Digital Strategist, Brandon Carvalho stated, At Flow Sports we know how E-Sports has become a booming industry globally and we are excited to bring this world into the Caribbean. In Jamaica, gamers are everywhere not just at home but on their phones, tablets and more. Being involved as distribution partners and utilizing the Flow Sports App will be the next step in showing our region that video games can be a serious option for aspiring professional gamers.
Players and fans can watch the social media pages for these groups for more announcements on upcoming JEI/JFF events.
